Dear You
中文EN
Article topic

Industry and brands

Distribution, exhibition, partnerships, and the industry context surrounding the film.

2 articles

2026-07-24

Dear You Wins Best Director

Dear You earned Lan Hongchun the Best Director prize at a film festival for SCO member states. The film is built around Chaoshan dialect, qiaopi letters, and a family story rooted in southern China. It opened in mainland China on April 30, 2026, then reached Hong Kong, Macau, and Singapore on June 18. Its cast includes Li Sitong, Wang Yantong, Wu Shaoqing, Zheng Runqi, and Wang Xiaohui. Lan had already made earlier Chaoshan-language films, including Dad, I Can Do It and Take You to Meet My Mom.

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2026-06-15

Dear You Chaoshan Brands

The Chaoshan sponsors listed in the end credits were meant as a roll of supporters, but in this film's circulation they became a story of their own. As Chaoshan food, tourism, and consumer brands traveled with the film, they stopped being mere backers and started to look like a love letter from the region to its audiences.

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