Article topic

Industry and brands

Distribution, exhibition, partnerships, and the industry context surrounding the film.

2026-09-22

Dear You Chaozhou Accessible Screening

The Chaozhou accessible screening of Dear You was a May 28 event, not a September update. Chaozhou Disabled Persons' Federation organized the screening for more than 260 participants, including disabled people and relatives, disability-support groups, social workers, volunteers, and disability-service staff. For visually impaired viewers, volunteers used electronic devices to describe images, settings, and plot details live during the film. That differs from a pre-recorded audio-description track transmitted through a separate channel to dedicated headphones.

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2026-09-17

Dear You's Jury Award and Li Sitong's Best Actress Win

On August 28, 2026, Dear You received the Jury Award at the 21st China Changchun Film Festival, while Li Sitong won Best Actress for Xie Nanzhi. One honor went to the film; the other recognized its performer. This retrospective places those results alongside the full awards list, Li's account of the role, and the festival's different participation counts.

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2026-07-24

Dear You Wins Best Director

Dear You earned Lan Hongchun the Best Director prize at a film festival for SCO member states. The film is built around Chaoshan dialect, qiaopi letters, and a family story rooted in southern China. It opened in mainland China on April 30, 2026, then reached Hong Kong, Macau, and Singapore on June 18. Its cast includes Li Sitong, Wang Yantong, Wu Shaoqing, Zheng Runqi, and Wang Xiaohui. Lan had already made earlier Chaoshan-language films, including Dad, I Can Do It and Take You to Meet My Mom.

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2026-06-15

Dear You Chaoshan Brands

The Chaoshan sponsors listed in the end credits were meant as a roll of supporters, but in this film's circulation they became a story of their own. As Chaoshan food, tourism, and consumer brands traveled with the film, they stopped being mere backers and started to look like a love letter from the region to its audiences.

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